The turning point
Before my bosses realised that I know one or two things about business and online marketing, I was a pro in almost every aspect of the production process, from operating heavy machinery to hand wiring electrical dashboards. I even got myself an NVQ in Manufacturing in the meantime!
However, my plan to go back to Poland got ruined, because I met someone (we’ve been now married for years, so it was totally worth it). But at that point, I felt there must be something more to life than making boxes. So I got myself a promotion. I became a junior web developer… only to get sacked three months later.
The company was in trouble, I was last in, so first to go. Tough luck. Did it hurt? Hell yes! Even more so, because a few weeks before I declined a nice position in a different company (on the advice of my then bosses!). I cried my eyes out, but not for long.
Within a month I landed a fantastic job at the local college, along with my former tutors. My task was to provide NVQs in lean manufacturing to the West Midlands based companies. All sorts of companies! From small factories to the internationally known names.
I also took over our lean faculty’s website and made it a “thing”. Building it wasn’t an issue. With my programming skills, I can put a unicorn on your website and even make it fly to the beat of background music. The trick was to get the website noticed. This is when I started taking an interest in SEO, and very soon it turned into a new hobby. Yes, that’s right! A hobby, not something I have to do, because I have to do it.
If you do what you love, you don’t have to work a day in your life
… Or you turn into a zombie. Which is what I did.
As soon as I started to see the first results of the lean website, I knew that web marketing is my destiny. So, I promptly set my web dev business and started spending my evenings making websites for anyone who needed one, often for free (I don’t do free anymore, so please, do not try 🙂 ). I found myself helping companies with their websites and digital marketing, while still providing the NVQs, and then… there was an opening in the college for a web dev job. I got the job, moved to the IT department… and pretty much ended up working all days, from 7 am till 11 pm with short breaks for food (often eaten in front of the computer). Living a dream, huh?
What doesn’t break you, makes you stronger
I carried on living my lovely zombie life for another 3 years but moved from the college back to the manufacturing and became a full-time fairy godmother of around 20 trades and construction websites, including a couple of globally known names. I’m still godmothering them now, but at more decent working hours and from a sunnier country.
It’s been over ten years now since my journey with British manufacturing has begun. And even though there was a time when I was longing to, for once, to make a “girly” website, I know perfectly well what type of industry benefits from my skills the most.
So, if you are based in the UK, have a manufacturing, construction or a trades business, show me your website, and I’ll tell you your future!